A fall beauty ad where Iranian saffron meets Chinese goji 🌙
I didn't start with a product. I started with two ingredients from two cultures, and built a whole brand from them: four concepts, down to one ad.
Made end to end with Arti in Lovart 2.0.
A 60-second promo for Ulta AI by Ultahost, a chatbot that runs a server through plain conversation. Script, storyboard and animation, all built around the real product UI.
I draw logos by hand, then build everything around them: the brand, the website, the store. Lately I also make product films and ads with AI.
Recent work: an RY monogram and site for a Koreatown law firm, a winged W for a defense firm, and my family's golf eyewear brand, from the mascot to Shopify.
Starting a brand, or have one that doesn't feel like you yet? Show me what you're building.
The logo-led system reads tight because the wordmark sits clean in the negative space instead of fighting the emblem — when a brand has that kind of restraint, the Shopify store usually carries the same hierarchy into the product grid and checkout without inventing new rules....