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Copywriter for an ad promoting the Oribel Cocoon Z High Chair.
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Designed and built a fully automated post-purchase email flow to help a new e-commerce brand collect authentic Trustpilot reviews while protecting their public reputation from day one.
The Challenge
The brand had zero reviews and no system to collect them. They needed social proof quickly, but couldn't risk negative feedback going public before they'd had the chance to address issues internally.
What I Built
A 2-email Klaviyo flow triggered on order fulfillment with an embedded 5-star rating poll. The poll routes customers based on their selection:
• 1–3 stars → Private Google Form for internal feedback ("what went wrong?")
• 4–5 stars → Directly to the brand's Trustpilot page for a public review
Key design decisions:
→ Triggered on fulfillment, not order placement (accuracy)
→ 5-day delay before first email (genuine product experience)
→ Follow-up sent only to non-clickers after 5 days (deliverability)
→ In-email poll to reduce friction before intent is captured
Results
✔ 7 verified Trustpilot reviews collected
✔ 6 five-star ratings · 1 four-star rating
✔ 0 negative reviews published
✔ Fully automated — runs on every order with no manual effort
Skills used: Email marketing strategy, Klaviyo flows, copywriting, customer journey design, conversion optimisation.
nice work
Version B stopped my scroll immediately — that dark energy drink visual is doing its job perfectly
I’ve just wrapped up a digital launch for my client and their new rental sub-brand: DriveMustang5.0.
The mission was clear: create a high-octane digital experience that captures the raw power of the American legend: the Ford Mustang 5.0 GT. We’re talking 421 BHP and 530 Nm of pure adrenaline, and the UI needed to reflect exactly that.
What went into the tank?
- Aggressive UI/UX Design: A "Midnight & Crimson" aesthetic using the bold Benzin typeface to command attention.
- Emotion-Driven Copywriting: Crafting a narrative that sells the experience, not just the car.
- Conversion-First Architecture: A streamlined booking flow and a "V8 Intro" section to build immediate trust.
- Regional SEO Power: Fully optimised for the local market to ensure maximum visibility from day one.
The result? A fierce, high-performance platform that doesn’t just look the part—it converts traffic into bookings.
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