I’ve been thinking about the MTB industry’s digital challenge for nine years. Today, I finally write about it. This is the first entry in what I hope will be a continuing journal, sharing what I’ve learned from working across outdoor, cycling, and adventure brands. Fair warning: I’m dyslexic, so transforming my thoughts into clear, readable text takes effort. But I believe this point is worth making, and if even a few people in the industry find it helpful, that’s enough. The Mountain Bike Industry’s Digital Problem