The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
I’ve been thinking about the MTB industry’s digital challenge for nine years. Today, I finally write about it.
This is the first entry in what I hope will be a continuing journal, sharing what I’ve learned from working across outdoor, cycling, and adventure brands.
Fair warning: I’m dyslexic, so transforming my thoughts into clear, readable text takes effort. But I believe this point is worth making, and if even a few people in the industry find it helpful, that’s enough.
The Mountain Bike Industry’s Digital Problem
bough.studio
Bough — A Scottish Graphic Design Studio
Bough is an independent graphic design studio based in Aberdeenshire, Scotland. We deliver creative brand, digital, and print solutions.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Brand work for HauntChain
I'm loving building this brand and the results so far
A deFi platform with some gamification
A website hero and motion identity concept for Cycle.
The experience takes the viewer through seven historical eras in one continuous forward journey, while the logo, camera path and core composition remain consistent.
The concept explores how a static identity can become a living digital experience through motion, environment and interaction.
Workflow included Spline, Claude via MCP, Midjourney and SeaDance.
Available for brand identity, motion and digital design projects.
I fall in love, It is like Encarta, but 1000% better
From Article to YouTube Explainer: Who Keeps Canada’s $28 Oil Discount?
I turned a written energy-market analysis into a 3-minute documentary-style YouTube explainer, with animated charts, maps and a mystery-style story.
The challenge: A dense article full of numbers (price spreads, refinery utilisation, exchange rates, earnings timing). The goal was a video that holds attention without losing accuracy.
What I did:
• Hook in the first 5 seconds: a live counter that grows $875 every second, the real price gap, ticking while you watch
• Story structure: obvious suspect → fake ending (“Video over… not so fast”) → the twist → four suspects, one chapter each
• Data you can trust: every figure comes from the source article; bar charts start at zero with units and dates
• Motion graphics: animated maps, bar charts, currency conversion, timelines, and stamps and labels timed to the exact narrated word
• Full production: script, voiceover, sound design, music mix, captions
Built for: finance and energy newsletters, analysts, research firms and Substack writers who want their articles on YouTube.
Have articles that deserve a bigger audience? Let’s turn them into videos.
price?