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Scaling Paid Media Across Latin America
Managed paid acquisition across six Latin American markets, overseeing monthly advertising budgets of up to $700K. The work included campaign planning, budget optimization, creative testing, and performance analysis.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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I created this LUMÉA SKIN campaign as a premium skincare advertising and art-direction project, focused on creating a cohesive luxury beauty identity across multiple campaign visuals.
I developed a collection of sophisticated product advertisements featuring skincare products, editorial compositions, refined typography, soft studio lighting, elegant color palettes, and high-end product photography aesthetics. I also created portfolio mockups to showcase how the campaign could be presented across social media and luxury editorial formats.
The goal was to combine AI-generated visuals with professional advertising design principles to create campaign assets that feel polished, premium, and commercially ready for beauty and skincare brands.
Your product can be great. But if nobody notices it, it doesn’t matter.
For LocalBuddy, a UK-based marketplace connecting customers with verified local professionals, I designed a social media system built to make the brand clear, recognizable, and worth paying attention to.
From messaging to visual direction, every creative was designed to communicate value quickly while keeping the brand consistent.
Check it out here: https://contra.com/community/dxv1vrDg-your-product-can-be-great-your
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