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Scaling Paid Media Across Latin America
Managed paid acquisition across six Latin American markets, overseeing monthly advertising budgets of up to $700K. The work included campaign planning, budget optimization, creative testing, and performance analysis.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Motion Graphics for a new product launch.
the freeze protection card is a nice touch. is this for a real app or a concept?
Gusto drew a pig mascot. Rippling can't copy it.
Three payroll companies, all past a billion in revenue. Two valued around $17B. Gusto at $9.3B. The smallest one just made the sharpest brand move of the year, and the reason is structural, not aesthetic.
Rippling's headline says "AI that works across your entire business." Their buyer sits in IT procurement. A pig next to that sentence reads as a toy. Deel's logo wall with DoorDash and LinkedIn can't carry a cartoon either. Gusto's rivals literally cannot follow this move without contradicting their own homepage.
That's the position worth paying for. The one your best-funded competitor can't take without breaking their own claim.
I broke down the full Gusto/Rippling/Deel comparison plus a counter-example from CodeAI in this week's BRIGHT Method. Worth reading if you're heading into a raise or launch and debating how loud the brand work should be.
Excel PivotTable — Sales Summary
Client had raw sales data (14 rows across UK/USA, split by quarter) and needed it turned into something actually usable. I cleaned it up and built a PivotTable that breaks total sales down by rep and country, with grand totals for both.
What I did:
Structured the raw data into a proper table (consistent headers, currency formatting)
Built a PivotTable summarizing Sum of Sales by Last Name and Country
Used SUMIFS so the totals update automatically if the source data changes — nothing hardcoded
Checked every formula for errors before delivery
Delivered as a working .xlsx file, ready to plug into a bigger report or dashboard.
If you've got messy sales/ops data sitting in a spreadsheet and need it turned into something you can actually read at a glance, this is exactly the kind of thing I can help with.
