The fastest way to improve a homepage isn't better UI. It's reducing ambiguity. I came across a r...The fastest way to improve a homepage isn't better UI. It's reducing ambiguity. I came across a r...
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The fastest way to improve a homepage isn't better UI.
It's reducing ambiguity.
I came across a robotics startup whose homepage communicated innovation before it communicated the product.
So I explored a different direction for the hero:
1. Lead with the outcome, not an abstract tagline.
2. Show the product instead of relying on atmosphere.
3. Simplify the supporting copy.
4. Create a clearer visual hierarchy.
Great design isn't just about aesthetics, it's about helping people understand the value quickly.
Exploring a digital experience for an Indonesian furniture brand inspired by mid-century modern design.
The website brings together product discovery, storytelling, and visual direction to make the digital experience feel as considered as the furniture itself.
For Fit2Order’s new Pickleball Band, we created a complete product experience inside Kajabi – from the landing page and checkout to order forms, confirmations, and the post-purchase flow.
A fun one for us because it meant adapting Kajabi to work for a physical product while still keeping everything simple for the team to manage.