The warm beige palette and the sofa hero with the arc lamp feel like a real showroom, and the mobile product page keeps the same calm look. Which part took longer, the homepage or the product page?
Designed and developed ClubTree, a SaaS platform that helps membership organizations manage their websites, members, events, and communications from one centralized system.
ClubTree combines a public-facing website with an administrative dashboard, giving organizations the tools to manage membership applications, member directories, attendance, newsletters, documents, and organizational workflows.
The platform was designed around real-world service club needs, with an emphasis on intuitive navigation, role-based access, and simplifying administrative tasks.
My role: Product strategy, user research, UI/UX design, full-stack development, testing, and launch.
Key features:
- Membership applications and directories
- Event and attendance management
- Website content management
- Newsletters and member communications
- Role-based access and administrative dashboards
- Integrated organizational workflows
Outcome: A functional membership management platform with a live implementation for the Rotary Club of Charlottesville.
Going live with one real club in Charlottesville and building around how they actually run is the right way to do it. Club admin tools usually feel stuck in 2010, so this looks like a big upgrade. How did you land them, through someone in the club?
Which real estate homepage makes the stronger first impression?
ListingVision AI features a bright layout, teal accents, and property imagery to introduce its AI staging and listing tools.
San Diego Property Market pairs coastal photography with classic typography, neighborhood search, and market resources.
Which design feels more inviting and makes you want to explore further? Does the clean presentation of ListingVision AI catch your attention, or do you prefer the location-focused experience of San Diego Property Market?
Vote for your favorite and share what influenced your choice: imagery, colors, typography, layout, or calls to action.
ListingVision AI. One clear primary button and the staged before/after right in the hero, while San Diego asks you to choose between three equal buttons and a search bar before you know why.