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A clear landing page makes a promise about what happens next.
Checkout should continue that same promise.
For a Kajabi course funnel using SamCart, I recommend checking:
• Does the product name match?
• Does the price and billing period match?
• Are optional offers easy to understand?
• Does the next step make sense on a phone?
• Is it clear how course access will be delivered?
My work with Andrea Maxim connected the website, course experience, checkout offers and post-purchase journey.
The later HTMLpub pages and quiz also needed a working handoff into SamCart.
Review the funnel as a new buyer, without relying on what you already know about the business.
Visual: a landing-page presentation mockup using the course branding.
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Related posts
On a coaching or therapy website, people aren't buying a product. They're choosing a person.
A therapist and coach I built a Kajabi site for already had clients who trusted her deeply. Her website didn't show it. Appointments were managed in one place, lead magnets lived somewhere else, email nurturing ran through another tool, and client resources and course materials sat apart from all of it. The site explained what she did. It didn't let anyone feel what working with her would be like.
Before any design, we mapped the journey from first visit to long-term client. It split three ways:
→ People who needed reassurance before booking
→ People who wanted to learn first
→ People ready to book a consultation now
So instead of one route for everyone, the Kajabi site gives each a path: trust-first pages for the cautious, guides and automated email sequences for the learners, a short path to booking for the ready. And there's room to add courses and memberships later without a rebuild.
The "Book a call" button gets all the attention. On a site like this, what matters just as much is what the visitor who isn't ready yet can do instead.
Coaches and therapists: when someone lands on your site and isn't ready to book, what do they do next?
Which one could win here?
A/B testing for a Landing page for B2B search analytics platform.
For startups, converting users is extremely crucial.
Rather than judging on your own, let the numbers tell you which one can help you get more users.
#landingpage #abtesting #b2b #aisearch #businessanalytics
23 votes
Ends in 1d
Light blue. For a B2B analytics tool, showing the actual dashboard in the hero does the selling before anyone reads the copy. “Win in AI search” lands better with the product right beside it. Would be curious to see a second test on the CTA too, “Start Free Analysis” vs something tied to a result.
the site goes live
the project ends
then there's a case study to publish
a few customer logos to add
a page you know could be easier to use
each one is worth doing
each one is easy to leave for next week
a few months later the site feels out of date
you sit down to add the case study
and wonder if people can find the work you've already published
now you're asking which pages you need
and how people get to them...
15 years ago i was designing pages in Photoshop
and writing specs for developers
5 years ago i started delivering websites myself
now anyone can get a website live
i want it to be easier to keep website useful after launch
that's why i'm building Drinking Water
i want it to know what the business needs from the site
and what customers come there to do
let agents check the resources
research what competitors offer and how they talk about it
show you what makes your offer different
and whether that comes through on your site
you can make a small edit or rethink a page
see what helped
and use that to decide what to do next
it's in private beta now
https://drinkingwater.website/