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Hero Design: Aureum ā Luxury Skincare Concept
Concept for a premium skincare brand focusing on transformation and science-backed results. The design balances aspirational messaging with credibility through strategic use of photography, color palette, and typography hierarchy.
Key design elements:
Dramatic edge lighting photography
Teal and warm orange color palette for contrast and depth
Clear visual hierarchy with bold headline and supporting subheadline
Strategic CTA placement in high-contrast area
Target audience: Premium consumers seeking transformative products with proven efficacy.
ā
Currently available for web design projects across industries. Specializing in hero sections, landing pages, and full website design that converts visitors into customers.
Open to discussing your project.
Love the layout
I love how calmness and serenity are served through a very simple design that actually works for the skin š Very thoughtful, Mateo!
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dark and mysterious :)
Hey people,
Let me introduce myself.
I'm Jelmer.
Originally from the Netherlands, currently designing from Indonesia. Four years in as a freelance web designer and still loving every project.
I work mostly in Figma, Webflow and Framer. Helping brands go from idea to a website that actually converts.
Ask me anything below. š
Hey Jelmer, got any tips for new freelancers on how to get work?
AI just made "good enough" branding free.
Any founder with Midjourney and a Framer template can ship a site with clean type, a safe palette and a best-practice layout.
Which means polished is no longer a differentiator. It's table stakes.
The real question isn't "does this look good?" anymore. It's "could this belong to anyone else?"
If the answer is yes, you don't have a brand problem. You have a differentiation problem.
execution is becoming a commodity, which means we've to do the more strategy work.
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