Top-of-funnel concept statics I created for Oxyshred. One idea that many advertisers are unaware of is that static / image ads do not have to be stuck in the bottom of the funnel. Largely, they are due to the way they are used, but educating new consumers about a product/launch/feature is not exclusive to video advertising. You can educate consumers in any format you like if your creative communicates the ad concept well enough.

Solid work

A quick look behind the scenes at what I’ve been working on.

This project combines the visual side of a funnel with the system running behind it. I’m designing the landing page in Figma, working through the structure, messaging, mobile layout, calls to action, and the steps visitors take before submitting the form.

I’m also setting up the backend workflow in GoHighLevel. When someone completes the application form, the system can create or update their contact record, tag the lead correctly, place them into the right opportunity stage, and begin the required follow-up process.

A page can look good, but the work doesn’t stop when someone clicks the button. The form, lead tracking, notifications, and follow-up all need to connect properly, or potential customers can easily get lost.

This is the type of work I focus on:

• Landing pages • Application funnels • Lead magnet funnels • Low-ticket sales funnels • Responsive website design • Forms and lead tracking • GoHighLevel workflows • Follow-up automation

Still refining the details, testing the flow, and making sure the front end and backend work together properly.

If someone submits a form on your website today, what happens next?