Solén Identity Design: The Power of a Single gold Rule

Solén Identity Design: The Power of a Single gold RuleSolén Identity Design: The Power of a Single gold Rule

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Révolté

pro

• 2d

One rule. One line. One accent color. Nothing else.

The entire SOLEN identity runs on a 1pt gold rule at #B8962E. It appears on every format. Same weight. Same position. Same job.

No symbol. No second idea. Just the wordmark and the line that holds it.

Case study dropping soon.

Sharon Olusanya

• 2d

Looks so cool!

Atolani Adegbesan

• 2d

This is exceptional work. The clarity, structure, and visual storytelling are on a professional level. Really impressive execution.

Chandra Mondal

• 2d

Elegant.

Ashlyn Jackson

pro

• 2d

Love and such good inspo for me! I am working on my own pottery logo, but sometimes designers (me) make the worst clients haha

Révolté

pro

• 2d

Ahahha I'm my worst client too (I'm rebuilding my portfolio for the 10th time) Glad you find it useful!

Filip Panov

max

• 2d

Love this!

Kh Rakib Ul Islam

• 7h

This is how you design a premium identity that lets the products do the talking.

Daniel G Bright

max

• 2d

Hank from Timelaps came to us with an idea. No name. No positioning. No product framing.

We worked through all of it together.

Started with the name. Then positioning. Then identity. Then the surfaces: website, design and development, pitch deck.

In that order.

Skip a step and the next one inherits the gap. Naming after positioning gives you a name that doesn't mean anything. Identity before positioning means your visuals are decorating air. Surfaces before identity means your site looks like every other company in your category.

Each step is the brief for the next one. The name briefs the positioning. The positioning briefs the identity. The identity briefs the surfaces.

Hank is ready to pitch. Not because the deck is good. Because every piece was built on the one before it.

Brand Design Web Design brandidentity

Madob Acharjya

• 1d

Love this!

Paul Alfred

• May 13

From twelve ideations to choosing one. Can you identify identity in the quoted video?

Siba Jaber

• May 12

Recent identity exploration for Manara, a communications intelligence platform designed to help brands stay relevant, visible, and ahead of the moment. Built around the idea of signal, foresight, and structured communication.

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