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If your pricing page is confusing = your revenue leaks.
Here are 2 pricing concepts I built to fix that (different angles but still old same purpose: make the offer obvious.)
Which one converts best? Let’s test it.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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I thought I needed more preparation before taking action. Turns out, hesitation cost me more than any mistake ever did.
Client: 73% cart abandonment. Problems were obvious, 9 unnecessary form fields, broken mobile, no trust signals.
I knew what to fix. But I waited. Needed "more data," "perfect solution," "certainty."
Meanwhile: $400–$600 lost daily.
The question that changed everything: "If you owned this store, would you wait another week?"
Answer: Absolutely not.
I wasn't being thorough. I was being scared.
What I did: Stopped waiting. Fixed what I knew was broken. Fields: 9→4. Mobile fixed. Trust signals added.
Result: Cart abandonment 73%→51% in 2 weeks.
The lesson: Waiting to be "ready" doesn't reduce risk. It delays results. Mistakes are fixable. Lost time isn't.
You already know what's broken. Act on it.
A client came to me with a paid traffic page losing money on every ad dollar spent.
33 exit links. Cart routing buyers off-page. Three conflicting offers. Reviews for the wrong products entirely.
I rebuilt the architecture without touching a single word of their copy.
Nav stripped. On-page cart. One unified offer. Corrected social proof. Strain selectors on product cards.
Then applied the same conversion framework to a second page
a Thesis Nootropics LP engineered for 8–10x ROAS.
What this project demonstrates:
- Funnel audit and structural diagnosis
- High-converting landing page design
- CRO principles applied to DTC ecommerce
- Mobile and desktop execution
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