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Art direction without conversion strategy is just an expensive hobby.
When I design for lifestyle and beauty brands, my goal isn't just to make a grid "look pretty." I build visual frameworks engineered to protect brand equity and unlock customer wallets.
Quite simply: my designs make money.
Here is a quick behind-the-scenes look at my latest visual layout curation for badbrows—an upscale microblading studio expanding into its own premium product ecosystem.
To completely separate this brand from generic beauty trends, I executed:
Typography Tension: Pairing a heavy, sharp gothic-serif typeface with minimalist, wide layout markers.
The Plaster Foundation: Utilizing a warm, matte cream backdrop rather than flat digital white to evoke a luxury print-lookbook feel.
The Texture Balance: Merging dewy macro skin details with liquid metallic chrome accents to highlight product physical textures.
The result? A digital storefront that commands instant premium authority.
I am currently open to freelance and contract briefs for Q3 2026. If you are an ambitious beauty or lifestyle founder ready to scale your organic social media grids, SEO copywriting, or asset curation with zero daily stress, let's build your empire.
DM me or view my portfolio to discuss your brand goals!
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Designed a New Crypto / Fintech Brand: Astra Wallet ⭐
A premium crypto wallet brand built around simplicity, security, and trust.
The visual direction combines a minimal geometric logo, dark fintech aesthetics, and atmospheric violet gradients to create a brand that feels secure, digital, and future-facing.
Full product case study coming soon — including mobile UI, user flows, and additional brand applications. 👀
#BrandIdentity #LogoDesign #Fintech #Crypto #Web3 #Branding #VisualIdentity #ProductDesign #UIDesign
This feels like a really polished direction for a wallet product. I like how the concept balances security with a more future-facing, modern experience. It doesn’t feel overly complicated, which is exactly what makes a finance product feel more trustworthy and usable.
Which tool do you use to animate your designs ?
For the #ConfigMakeathon, I created Book Trace. It is a reading journal app that helps you capture thoughts while you read, and leave a personal trace when you finish.
[Concept]
Book Trace turns the experience of reading into something you can hold onto. Instead of forgetting what a book meant to you, you leave a Trace — one sentence, one emotion, one word. The app also reads what you wrote and tells you what kind of reader you are, with book recommendations matched to your type and genre.
[Project Overview]
For this submission, I designed:
- Onboarding flow;
- Still Reading experience with in-the-moment note capture;
- Finished flow with the full Trace journey;
- Reader Identity system with personalized recommendations;
- Library with saved traces;
- UI Kit and design system.
[Workflow]
I built the full product from concept to prototype in Figma. UI Kit, component library, and interactive flows all in one file.
[My Experience]
What I loved most about this challenge was how it pushed me to think about the full user journey, not just screens, but emotions. Book Trace started as a simple idea and grew into something that feels genuinely personal.
Figma made it possible to move from rough concept to polished prototype without ever leaving the workspace.
Thank you to the Figma team for a challenge that made me build something I actually want to use!
Live project
LinkedIn post
Community link
If this resonates with you, a like, comment goes a long way. Thank you 🙌
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