I designed, built, deployed, and operated a custom CRM and outbound-calling system used for real prospecting and sales. The system handles FMCSA/watchlist refresh, enrichment, prioritized call queues, company records, full call history, outcomes, corrections, follow-ups, appointments, qualification and handoff flows, dashboards, and email operations. I owned the workflow from business requirements through implementation, deployment, operation, debugging, and ongoing improvement.