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Grubstars had a challenge most QSR brands never think about: build an identity for gourmet fast food with zero Indianization, staying true to its international roots, while still standing shoulder to shoulder with McDonald's, Subway, and Burger King. No dine-in at launch meant the entire brand had to live on packaging alone.
We leaned into a bold, playful, Creator/Explorer archetype and built it out 360°: logo, packaging, menu, apparel, socials, website. Full case study below 👇
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Pulsix started with a question: how much of a sportswear identity can you fit on the front of a cap?
I designed the brand around an angular X with a pulse cut through its center. On a pink cap, the chartreuse X can stand alone. On a billboard, the photograph and “Future is now!” headline take the lead. In this loop, the black Pulsix logo anchors a moving grid of apparel, campaign graphics and digital layouts.
My roles: Brand Designer, Graphic Designer, Motion Designer.
Tools: Adobe Illustrator, Adobe After Effects, Figma.
Where would you try the X first: on the cap or in motion?
I'd try it on the cap first. Motion can borrow the pulse cut once the static X proves it holds up at small sizes, and the watch face already hints that it does. Did the pulse line change shape between the cap and the animated loop?
Umami Color & Finishing is an established color-grading studio in LA. Its work and reputation had outgrown its old site, and the studio was ready for one at the level of its work.
I designed and built it around the work itself: every project filterable by type and colorist, and every view with its own link, so the team can send a lead exactly what fits.
Case study
Live site: umamicolor.com
this is amazing work
Some meals are about the food. Others are about the people around the table. At Helen’s Place, you get the best of both.
Rooted in the rich culinary traditions of the Mediterranean and Italy, guests enjoy the warm and welcoming ambiance of eating good food with family and friends.
Great food brings you in. The experience is what keeps you coming back.
There’s no place, like Helen’s Place. 🌿
Check it out.
Beautiful work!
