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Grubstars had a challenge most QSR brands never think about: build an identity for gourmet fast food with zero Indianization, staying true to its international roots, while still standing shoulder to shoulder with McDonald's, Subway, and Burger King. No dine-in at launch meant the entire brand had to live on packaging alone.
We leaned into a bold, playful, Creator/Explorer archetype and built it out 360°: logo, packaging, menu, apparel, socials, website. Full case study below 👇
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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