Grubstars had a challenge most QSR brands never think about: build an identity for gourmet fast f...Grubstars had a challenge most QSR brands never think about: build an identity for gourmet fast f...
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Hela Studio
• Aug 25
Grubstars had a challenge most QSR brands never think about: build an identity for gourmet fast food with zero Indianization, staying true to its international roots, while still standing shoulder to shoulder with McDonald's, Subway, and Burger King. No dine-in at launch meant the entire brand had to live on packaging alone.
We leaned into a bold, playful, Creator/Explorer archetype and built it out 360°: logo, packaging, menu, apparel, socials, website. Full case study below 👇
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Brand DesignPackaging Designfoodandbeverage
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