Selling dog food copy on a dog paw page. That's what this PawPadsRx product page was doing before the redesign. The bullet points read: → "Perfect for sensitive tummies" → "Supercharge immunity system" → "Bursting with protein, vitamins, and minerals" On a product that protects paws from hot pavement. Leftover template copy nobody caught — sitting on the exact page where trust decides the sale. Here's what I fixed 👇 1. Social proof moved above the fold The 4.8★ / 5,400+ reviews were buried halfway down. Now they're the first thing you see. Trust before the scroll. 2. One clear value proposition as the hero Instead of opening with a wall of testimonial text, the page now says exactly what the product does and who it's for — in one line. 3. Rebuilt the offer to lift AOV Before: pick a size, pick a pack, guess the value. After: a "Buy More & Save" bundle box with per-pad pricing, savings badges, and a "Most Popular" anchor guiding the choice. This is where average order value is won or lost. 4. Cleaner size selection Six sizes as tidy pills + a Size Guide link. Less friction, fewer wrong-size returns. 5. Risk reversal right before the CTA 100% Risk-Free · 60-Day Wear-Test — the final objection, handled at the exact moment of decision. Same product. Same traffic. A page that actually sells now. CRO isn't "make it prettier." It's finding the leaks quietly killing conversions — like $40 supplement copy on a paw-protection page. Got a DTC product page that's underperforming? DM me "AUDIT" and I'll send back a free teardown.