APODO is a rebranding project for an açaí and fruit-blend beverage, designed to connect with Gen Z and the wellness audience while preserving the brand's original essence. The solution builds an açaí-first visual system with bold purple packaging, expressive fruit illustrations, preserved flavor names, realistic product mockups, shelf tests, and lifestyle image direction. The result is a richer, more ownable brand world designed for packaging, product photography, social content, retail presence, and Behance storytelling.