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This one's ours. Took way longer than it should have. We kept scrapping everything and starting over. Couldn't figure out why until I stopped trying to make it clever and just made it honest.
The diamond mark went through probably fifteen versions. The one that stuck was the simplest one. Funny how that works.
Wide letter spacing because tight type always feels like it's in a hurry. Black and white because if it doesn't work without color it doesn't really work.
This is Celar. We design for ourselves the same way we design for clients nothing half done, nothing just to fill space.
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Almara Maison arrived with a name and a feeling: organic and futuristic, body and technology, ancient and now. Most wellness brands resolve that tension by choosing a side. We didn't.
The identity is built on the intelligence of living systems: fungal networks, synaptic connections, invisible structures that mirror human awareness. The wave-shaped "M" carries movement and rhythm. The "O" is time understood as cycles. Nothing decorative. Every form is a decision.
From there: full website in Antigravity with custom cursor and motion, AI-powered automations for content and communication, internal systems that let the studio scale without adding headcount.
Brand identity to live website. Two weeks.
Nice:)
Creative and inspiring!
Just launched a really unique Kajabi build – a breathwork and meditation platform built specifically for dental practices 🚀
The concept is simple and clever: dental clinics subscribe, patients and providers scan a QR code in the chair, and get instant access to guided audio sessions – no app, no login, no friction. Our job was to design and build the entire platform from scratch: sales page, audio libraries for two separate audiences, clinic-specific landing page templates with QR functionality, membership offers, email sequences, and full payment setup.
What made this one stand out was the dual-audience structure – patients and providers have completely different needs, and the platform had to serve both clearly without feeling complicated.
Really happy with how it came together.
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