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Managed a Meta Ads lead generation campaign for a roofing and exteriors company targeting the Atlanta market, running multiple ad sets to test creative and audience performance.
Results (30-day period):
Generated 62 leads at a cost of $106.87 per lead, on a spend of $6,625.76
The top-performing ad set outperformed the industry benchmark conversion rate by 75.27%
Identified the 25-34 age group as the strongest-converting audience (0.30 conversion rate vs. 0.12 for 55-64), informing budget allocation toward that segment
Used Meta's Advantage+ Audience targeting to let the algorithm continuously refine audience delivery based on real conversion data
Creative used a mix of founder-led video content and on-site job photos, which outperformed generic stock-style ad imagery for this audience.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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