I’ve been working on the complete brand identity for Gofully, a browser extension — from the app icon and visual identity to browser branding and a consistent look across different environments.
The goal? To make Gofully feel like a polished, recognizable product, not just another extension.
From the smallest icon to the overall brand experience, every detail matters.
HuroPay Branding for Fintech
We built its identity to feel the same way: fast, clear and human.
Need a branding? DM Now...
#branding #brandidentity #logo
The inflatable flower. Only houseplant I'm guaranteed not to kill. Also, a new object every month is a sneaky good retention hook, people will stay subscribed just to see what's next.
Built this in Framer as a concept project. Goal was to make it feel run by ex-journalists. Choices: editorial serif (Libre Baskerville), a dark photo with one color accent, and copy that positions against blast-style PR.
Where I’m unsure: text legibility over the photo and whether the two CTAs compete. What would you change?