One of the key challenges was deciding what to change and what was worth preserving.
Rather than starting from scratch, the new identity retains a visual connection to Season Investments’ heritage, but reframes it for a more contemporary and flexible brand system.
A major improvement was creating a symbol that can work independently from the wordmark. This gives the brand a stronger presence across investment platforms, digital interfaces, profile images, and other compact applications where the previous identity was difficult to use.
The result is a more adaptable system that moves the brand forward without losing its familiarity.
Mosaic is an internal Huehaus project: a gallery that features one standout website a day. We built it because we spend a lot of time looking for good references and wanted a place that only showed work we'd actually recommend. Every site is picked by hand.
The site is built in Framer. The layout is a simple grid that stays out of the way, with filters for 18 categories like Agency, Bold Type, Editorial, Minimal, and Dark Mode, so you can get from browsing to a specific reference quickly.
Outcome: Mosaic is live and updated daily. It gives designers a reliable place to find references and gives Huehaus a presence in the design community, while showing what we can build in Framer. It's one of the original 128 sites featured in Framer Gallery.