Contra - A professional network for the jobs and skills of the futureThe true classic of Asunción’s nightlife had to close its doors for a year. We knew the second ro...
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Cecilia Caballero
• Jan 14
The true classic of Asunción’s nightlife had to close its doors for a year. We knew the second round had to be loud enough so that regulars wouldn’t feel any change in their favorite bar but at the same time, it had to capture the attention of a new generation.
My focus was on building anticipation, driving turnout, and reigniting that sense of belonging that has endured since the '90s.
The results: over 12,000 followers in just 60 days, all organic and not a single empty seat on reopening night 🍻
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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started