Lumia Studio — AI Character Identity Platform

PROJECT BRIEF Research showed marketing teams lose significant production time on character iteration, since traditional photoshoots are slow and expensive, and can’t pivot quickly with changing campaign needs. Design a tool that gives creative teams fast, controllable, brand-consistent character generation.

ROLE Product Designer

CHALLENGES The core challenge was designing a workflow that felt precise and controllable, not just generative and unpredictable, so creative directors could trust the output enough to actually ship it. This meant close attention to how much control to expose (sliders, presets, prompts) versus how much to automate, balancing creative flexibility against the risk of overwhelming non-technical marketing users.

ROLE AND DELIVERABLES User research (creative directors, marketing managers, content creators) Product strategy Information architecture for a 5-step generative workflow User flows Wireframes (low fidelity) Visual mockups (high fidelity) Interaction design (live preview, comparison states, slider controls) Design system for a consumer-facing AI tool