$10. No actors. No set. No camera.
" How " is gone my friend it is all about " What " and that is the future.
Just a script I wrote, a concept I came up with, and AI to bring it to life. Made in one go.
What went into it
• One consistent character, held across every shot
• Zero actors, zero location, zero crew
• My script, my concept, my direction
• About $10 in generation cost
Everyone asks "how did you make this?" Wrong question.
AI has made the how cheap. The what is everything now: the idea, the story, the feeling you want someone to walk away with. That part still comes from a human brain, and that's exactly why I love working with AI.
A little peek at the brand work we did for Elio Mortgage.
A warm, approachable identity full of warm vibrant colors paired with soft sun rising inspired gradients, inner glows and custom illustrations & more. Loved this direction!
Full case study coming soon, from process to final identity.
Plenty of logo explorations to share too!
Ship A, Grima. The split with the app gives instant context: visitors see the product in action before they read a word. The centered version looks clean but the app screenshot sells it.