Anima is a self-initiated type design project inspired by vintage print, worn ink and analog photography.
The collection includes two experimental serif typefaces: Anima Editorial, with elegant proportions and contrasting strokes, and Anima Retro, with softer, bolder shapes. Both feature grain built into the letterforms.
I developed the creative direction, custom fonts and promotional artwork, combining AI-assisted exploration with font development. The campaign pairs textured typography with motion-blurred photography to capture a warm, nostalgic mood. FREE DOWNLOAD AT https://twaperdigital.com/anima-retro
This is a high-performance, short-form UGC video designed specifically for the financial, SaaS, and info-product sectors.
Leveraging high-end visual anchors (a Mansory Lamborghini) and a targeted demographic profile (40-year-old male authority figure), this video breaks standard financial content tropes to drive deep viewer engagement and high click-through rates.
The Strategy Behind the Content:
The Pattern Interrupt: By combining a high-luxury visual asset with a practical, grounded message ("Stop trying to get rich quick"), the video immediately captures attention and builds instant prestige authority within the first 3 seconds.
Audience Filtering: The tone is direct, mature, and no-nonsense, specifically filtering for action-takers and serious buyers rather than casual browsers.
Seamless Conversion: The narrative flows naturally from a high-status hook into an educational problem-solution framework, closing with a high-converting Call-to-Action (CTA) directing traffic to a bio link/book purchase.
🛠️ My Role & Deliverables
Concept & Scriptwriting: Developed a high-retention hook and copy designed for a 60-second retention curve.
On-Camera Talent: Delivered a confident, authoritative, yet approachable performance tailored for high-ticket coaching/info-product audiences.
Production & Framing: Managed high-quality framing, utilizing premium real-world assets to elevate the brand's perceived value.
The pattern interrupt breakdown is excellent, Kudirat. Pairing luxury visuals with a grounded stop-getting-rich-quick message is a clever authority play. Strategic UGC thinking.