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I recently completed a test edit project for the team at Dragonfruit Media. The goal was to take a raw video pitching social media strategies to WME and turn it into something highly engaging.
Pitch videos can sometimes feel a bit dense or slow because there is so much information being shared. My main challenge was keeping the professional feel of the pitch while adding modern editing techniques to hold the viewers attention for the full three minutes.
To make this happen I focused heavily on pacing. I used precise cuts to remove dead air and build a constant driving momentum. I also designed custom visual assets and motion graphics to support the speaker. Visualizing the abstract concepts made the ideas much easier for the viewer to digest. Finally I made sure all the animations hit perfectly on the vocal cues to create a satisfying viewing experience.
I am really proud of how this polished presentation turned out. It perfectly shows how custom motion design and strategic editing can elevate a standard pitch. I used Adobe Premiere Pro and After Effects to bring this to life.
I would love to hear your thoughts on the final flow.
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