Hi Contra! 👋 I'm Lisa, a marketing strategist and writer.

I spent 15+ years leading marketing in tech. Most recently that was at SoftwarePricing Partners, a consultancy that advises software and AI companies, where I built the brand and thought leadership program and grew inbound pipeline 70%. Before that, I was one of HubSpot's first 50 customers.

That background shapes how I approach every client: clear strategy, real data, and an early read on where marketing is heading, especially AI search.

Now I bring that to businesses of all kinds: brand and messaging, content, email, SEO, and making sure customers (and AI tools) can find you. And because I'm also a published feature writer, the words get done too.

Open to new clients. Say hi!

15 years in tech marketing is a long run. whats next for you?

I help software companies, agencies, and service-based businesses generate qualified leads, win new clients, and build a consistent sales pipeline through strategic business development.

With years of experience in business development, lead generation, client acquisition, and account management, I understand how to identify the right opportunities, reach decision-makers, and turn prospects into meaningful business relationships.

Here's how I can help your business grow: 𝐔𝐩𝐰𝐨𝐫𝐤 𝐁𝐢𝐝𝐝𝐢𝐧𝐠 & 𝐏𝐫𝐨𝐩𝐨𝐬𝐚𝐥 𝐖𝐫𝐢𝐭𝐢𝐧𝐠: Identify relevant projects, craft tailored proposals, and position your services to stand out from the competition. 𝐔𝐩𝐰𝐨𝐫𝐤 𝐏𝐫𝐨𝐟𝐢𝐥𝐞 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧: Improve your profile positioning, service descriptions, and portfolio presentation to attract relevant clients. 𝐁𝟐𝐁 𝐋𝐞𝐚𝐝 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧: Research ideal prospects, build targeted lead lists, and connect with decision-makers using LinkedIn Sales Navigator and Apollo.io. 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 & 𝐂𝐨𝐥𝐝 𝐎𝐮𝐭𝐫𝐞𝐚𝐜𝐡: Develop personalized outreach strategies that start conversations and create new business opportunities.𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 & 𝐒𝐚𝐥𝐞𝐬 𝐏𝐢𝐩𝐞𝐥𝐢𝐧𝐞: Manage prospecting, follow-ups, lead qualification, client communication, and meeting scheduling to move opportunities forward.

My approach is simple: understand your business, identify the right opportunities, communicate your value clearly, and focus on generating measurable business outcomes.

Whether you need someone to manage your Upwork growth, strengthen your outbound strategy, or build a reliable pipeline of qualified prospects, I can help you turn your business development efforts into real opportunities.

𝐋𝐞𝐭'𝐬 𝐛𝐮𝐢𝐥𝐝 𝐚 𝐬𝐦𝐚𝐫𝐭𝐞𝐫 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐭𝐨 𝐰𝐢𝐧 𝐦𝐨𝐫𝐞 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐚𝐧𝐝 𝐠𝐫𝐨𝐰 𝐲𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬.

How do you usually define the ICP with a new client? In my experience the first week goes faster when the client names three accounts they'd love to close and you work backwards from what those have in common.