🎉 It’s live! I’ve finally updated my design portfolio:

👉

http://brandsbykajal.com/

This space has been a long time coming, a reflection of the stories, systems, and identities I’ve been lucky to shape across wellness, healthcare, community & events!

It’s still evolving (aren’t we all?), and I’ll be adding more projects soon, but I’m excited to finally share a fresh look at my work and creative direction!

Congratulations on the new portfolio, Kajal! The grid of bold reds, magenta and cobalt mockups, with that confident serif G repeating throughout, makes the whole identity feel energetic yet cohesive. What guided the way you sequenced your wellness and healthcare projects?

Does a brand system need more rules or fewer?

Norr & Co. taught me fewer, but unbreakable ones. Two things never change. Everything else is allowed to get weird.

How fast can you tell a brand idea is weak?

Mine went flat the moment I tried it on a bakery and a late-night bar at the same time. Test your idea on your two most different cases first.