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High-fidelity, conversion-focused desktop user experience layouts engineered for a modern e-commerce fashion brand. This design system emphasizes bold typography hierarchies, fluid photo grids, interactive card components, and social proof elements designed to optimize consumer retention. Fully structured in Figma with clear component states to facilitate effortless frontend development and responsive device scalability.
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Exploring two landing page directions for Serein - a skincare brand focused on calm, balanced, healthy-looking skin.
Portrait Layout - with the models as the main focal point and the copy placed alongside the image.
Wide Layout - a calmer, more editorial composition that introduces the brand’s skincare philosophy through a structured content block.
Which direction would you choose for Serein: Portrait Layout or Wide Layout?
Which one feels more memorable and trustworthy for a skincare brand?
86 voted
75%
29 voted
25%
115 votes
Closed
Wide layout feels so much closer to calm, balanced than portrait does, that editorial pacing does a lot of work. Was the client on board with losing the immediate face-first hook, or did you have to make the case for it?
This one feels pretty damn cool.
I’m officially in the top 1% of designers on a platform with more than 1,000,000 users.
I’ve never cared much about chasing rankings, but seeing this after years of designing, learning, rebuilding things, questioning my own work, and just trying to get a little better every day means a lot.
Top 1% is wiiild man, great job!! 🚀
When designing WAct, the main challenge was to make complex analytics feel calm, approachable, and actionable.
Marketing tech platforms often suffer from visual noise: endless charts, aggressive contrast, and buried data.
For WAct, I took an editorial SaaS approach:
Visual Hierarchy: Kept the primary metric cards (CPL, Lead Quality Score) instantly readable at a glance.
Warm Aesthetic: Used a soft, olive-green gradient backdrop paired with editorial typography to make the brand stand out from generic blue dashboard templates.
Dashboard Logic: Structured the flow so users can track multi-channel ad conversions straight into WhatsApp chats without getting overwhelmed.
Building a complex B2B platform or analytics tool? Let’s connect and create a seamless UI/UX for your product.
🔗 Explore the full case study on Behance:
Check out WAct on Behance
this is nice