Sales Performance Dashboard | Power BI

Designed and developed an interactive sales analytics dashboard to help stakeholders monitor revenue, customer growth, product performance, and regional sales trends in one centralized view.

Tools Used: - Power BI -Power Query - DAX - PowerPoint (wireframing and dashboard planning)

My Contributions: - Imported and transformed raw sales data using Power Query. - Built a star schema data model by creating relationships between fact and dimension tables.

Developed DAX measures for: - Total Sales ($105M) - Total Quantity Sold (6M units) - Total Customers (9,191) - Average Unit Price ($17.6) - Created Previous Year (PY) metrics and Year-over-Year growth calculations for sales, quantity, and customers. - Implemented conditional formatting with dynamic color indicators to highlight performance changes.

Dashboard Features: - Geographic sales analysis using Shape Maps. - Monthly trends for sales, quantity, pricing, and customer acquisition. - Customer segment analysis using donut charts. - Product and country performance rankings using stacked bar charts. - Interactive filtering for business units and service plans.

Business Impact: The dashboard provides decision-makers with a single source of truth for tracking sales performance, customer behavior, and regional trends, enabling faster and more informed business decisions.

B2B SaaS: +60% Organic Traffic & 1,200 New Referring Domains in 5 Months A B2B SaaS company with a genuinely good product and an organic presence that didn't reflect it. They wanted authority and qualified traffic and they'd been burned by a link vendor before, so buying links was off the table. What I did • Fixed the technical issues throttling crawling and indexation • Built an intent-driven content strategy mapped to each stage of the buyer journey • Ran digital PR and data-led link acquisition to earn authority the durable way The result • +60% organic traffic in 5 months • 1,200 new referring domains B2B SaaS founder or marketer? Get in touch.