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Turned a 20 question assessment into something people actually want to finish.
For this elearning platform, evaluation needed to feel less like a test and more like a game. A friendly mascot sets the tone, wrong answers still have personality, and instant feedback turns every miss into a quick lesson.
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I’m exploring two homepage hero directions for a Scramble Systems concept and testing which layout communicates the message more effectively.
Both directions use the same core idea: helping small teams deliver big wins in tough situations.
Direction 1 feels more structured and modular.
The large brand title creates a strong first impression, while the green content block makes the key message feel direct and contained.
Direction 2 feels more dynamic and action-driven.
The headline becomes the main focus, the green emphasis adds more energy, and the large athlete image makes the concept feel more immediate.
Direction 1: bold, structured, brand-forward
Direction 2: dynamic, focused, action-driven
Which direction feels stronger for a consulting/leadership website?
13 voted
30%
30 voted
70%
43 votes
Closed
Direction 2
The hot pink type against those darker travel shots works really well.
Project:
A promo reel for a real client. A LinkedIn brand consultant who helps serious professionals show up online without the noise.
The Human by Design moment:
I built the loud version first. Big text, fast cuts, hype music. Exactly what a LinkedIn promo is expected to look like. It was competent work. Then I watched it back and deleted it.
Not because it was badly made. Because it was wrong for her. Her clients come to her to get away from that noise. A loud promo would have contradicted the thing she's known for.
AI could generate something polished. It couldn't know that polished was the wrong call for this particular client. I knew, because I built her website and I know her brand.
The decision that carries it:
Her brand has exactly one accent color. So in a 28-second reel, that color appears once, on a single word. Everything else stays calm. AI would have spread it everywhere for "visual interest." Using it once was the whole point.
Envato as the toolkit:
Stock video, music, fonts, and AI-generated textures. All from Envato. Four asset categories in one deliverable.
Real client:
Not a spec project. She's an active consultant, I built her website, and she reviewed and approved this reel.
Social links: https://www.instagram.com/reel/Da5GRSnTkj9/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
Really great walkthrough video
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