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Mouth Freshener Brand — Meta Ads, $0.23 CPC
Run Meta Ads for a mouth freshener brand to drive website traffic and purchases.
Single Day Results:
Total Clicks: 3,666
Best CPC: $0.23
Best CTR: 23.21% (industry avg = 0.9%)
Link Clicks: 634
Website Purchases: 13
Avg Link CTR: 2.33% – 2.68%
What I did:
Built targeted audience for FMCG / food niche
Tested multiple ad sets simultaneously
Optimized for traffic + purchase conversions
Scaled best performing ad set same day
Meta Ads ExperteCommerce MarketingFacebook Business ManagerFacebook PixelFacebook Ads ManagementFacebook Ads
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Want more sales for your brand? Meta Ads alone may not be enough.
Imagine this:
You launch high-quality Meta Ads.
A good creative. The right audience. A strong offer. A CTA leading directly to your website.
The person is interested and… doesn’t buy.
And this is where it gets interesting: 72% of internet users use social media to research brands and products before making a purchase.
This means that social media is no longer just a place where a brand “maintains a beautiful page.” It is part of the customer journey to purchase.
A person may see your ad → visit your website → open Instagram → watch Reels → look for reviews → see UGC → see how real people use the product → make sure the product actually solves their problem → and only then make a purchase.
That’s exactly why high-quality Meta Ads are not enough.
This is where content comes in.
ORGANIC CONTENT
UGC that:
→ builds trust
→ shows real experiences
→ addresses the audience’s problem
→ shows the product in real life
→ uses humor and everyday situations
→ shares interesting facts
→ shows results
→ addresses the customer’s doubts
For example, a brand can create a UGC video around a relatable everyday problem and play it out through humor. Does the video perform well organically?
You can promote it further.
So first, we look at what content actually resonates with the audience, and then we amplify it with paid advertising.
It becomes: Attention → Interest → Awareness → Trust → Consideration → Purchase.
And Meta Ads work a little differently.
The goal here is more specific to drive the person to take action: A click. A lead. A purchase.
That’s why these things matter: audience + offer + creative + CTA + landing page + advertising strategy.
But advertising can bring a person to your brand.
Content should help them believe in that brand.
Because a potential customer wants to see:
— real people;
— real reviews;
— the product in use;
— real results;
— proof that the product solves the problem;
— and, ultimately, an answer to the question: “Can I trust this brand?”
And now the question for brands:
How many sales are you potentially losing by bringing people to your brand through advertising, but not giving them enough reasons to trust you afterwards?
That’s exactly why a content creator is not just someone who makes beautiful videos.
They create the kind of content that helps a brand take the customer from: “I’ve seen this brand” to “Okay, I’m ready to buy.”
That’s why a strong strategy today is not about choosing between UGC or Meta Ads. It’s: UGC + Organic Content + Meta Ads + Strategy.
Content creates attention and trust. Meta Ads scales what works.
This is exactly what I do — all-in-one.
I’m ready to help you scale with high-quality, engaging content that drives brand awareness and sales.
I completely agree. These days, you can't succeed in sales without a comprehensive approach.
Great work.
Meta Ads B2B SaaS Lead Generation — 1,000+ Leads in One Month
I managed Meta Ads lead-generation campaigns for a B2B SaaS business, with the objective of reaching relevant business decision-makers and generating qualified opportunities for the sales pipeline.
The campaigns targeted audiences including business owners, HR professionals, managers, and organizational decision-makers using a combination of audience research, targeted messaging, lead forms, WhatsApp, website journeys, and retargeting.
My Role
I worked across:
Meta Ads campaign strategy
B2B SaaS lead generation
Facebook & Instagram advertising
Audience and market research
Decision-maker targeting
Campaign & ad-set structure
Instant Form campaigns
WhatsApp lead generation
Website conversion campaigns
Ad copy & creative strategy
Retargeting
Budget optimization
CPL monitoring
Lead-quality analysis
A/B testing
Continuous campaign optimization
Campaign Result
🚀 1,000+ B2B leads generated in a single month
The strategy wasn't focused simply on generating the cheapest possible leads. I worked to connect advertising with the wider sales process:
Target Audience → Ad → Lead → Qualification → Follow-up → Demo/Opportunity → Customer
My experience on both the marketing and sales sides of SaaS helped me evaluate campaigns beyond clicks and lead volume, with greater attention to prospect relevance and the potential to move leads through the sales pipeline.
This project demonstrates my experience using Meta Ads as a scalable B2B lead-generation channel for SaaS businesses.
Detailed campaign screenshots and performance evidence are available on request.
