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Suncare — AI-Powered UGC Ad
Created a realistic, AI-powered UGC-style video advertisement for Suncare Face Sunscreen, designed to capture attention, highlight product benefits, and connect with a skincare-focused audience through relatable storytelling.
The project combines a realistic AI-generated female character, natural beach visuals, expressive facial animations, AI image-to-video generation, synchronized dialogue, and engaging product-focused shots to create an authentic creator-style advertising experience.
The video follows a structured storytelling approach, from an attention-grabbing hook and relatable skincare concerns to product discovery, key benefits, and a clear call to action. The creative direction focuses on SPF 50+ protection, UVA/UVB defense, and a lightweight, non-greasy formula.
Project Highlights
AI-generated character and realistic UGC-style visuals
Image-to-video animation with natural facial expressions
AI voice and dialogue synchronization
Product-focused storytelling and benefit presentation
Social-media-ready advertising concept for skincare brands
Objective: Demonstrate how AI-powered video production can help brands create engaging product advertisements without a traditional on-camera shoot.
Tools & Skills: AI Video Generation · AI Character Creation · Image-to-Video Animation · Lip-Sync · UGC Ad Creation · Creative Direction · Video Editing
the beach light on the ai character looks surprisingly natural,, did the lip sync hold up on the longer lines
Yeah almost 95% was accurate
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Who needs an invitation when you have a little imagination and a lot of fantasy?
That's how I got to the CapCut World LA event at the Audrey Irmas Pavilion. The trip was... intense! 🦄
This is my entry for the new Contra × CapCut challenge.
My workflow:
① I created the character sheet and the prop sheet for the mushroom, as well as the location sheets for a nature landscape and the Audrey Irmas Pavilion.
② I created still shots using my internal AI image generation tool.
③ I created trippy 2D/3D animated images to use as the opening frames of the videos.
④ I imported all the images into the CapCut Video Studio and used the CapCut AI to animate them.
⑤ I created the music in ElevenLabs/ElevenMusic.
⑥ I edited the videos using DaVinci Resolve.
AI video is not about pressing generate.
It’s about controlling the direction before anything moves.
This short beauty concept was built from:
• one veeeeeeeery detailed prompt
• 8 reference frames
• basic editing and polish in Photoshop and After Effects
The interesting part for me is not that AI can make a video.
It’s that you can start directing it with a clear visual system:
• same color language,
• same model mood,
• same product world,
• same campaign feeling across stills and motion.
That’s where AI gets useful for brands.
Not as a random generator, but as a way to prototype campaign ideas faster, test visual directions earlier and turn static concepts into motion without a full production setup.
Tools:
• Magnific (Nano Banana 2 + Seedance 2.0)
• Adobe (Photoshop + After Effect)
Full case study here: https://designmorphic.com/impossible-species
#AICreative #CreativeDirection #ProductMarketing
Greattt✨
I created a modern and aesthetic 6-grid promo video for SkinDay - an AI-powered skincare SaaS application.
