working on a brand identity project, it's a skincare brand called ebene skin focused onworking on a brand identity project, it's a skincare brand called ebene skin focused on
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working on a brand identity project, it's a skincare brand called ebene skin focused on melanin based skin and products
So she wants the brand to feel trustworthy, premium and culturally relevant and she doesn't want it to look generic or clinical like any other skin care brand out there
So I came up with 2 moodboards
Moodboard 1: This one is more of a vibrant vibe since it stands out and doesn't have a clinical vibe
Also chose a script font type and san serif font type to portray like luxury
Moodboard 2: This has a more subtle clinical feel, the font type here is a serif font type has this minimal, premium feel
Which will you choose and why?
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