Aerolight Transit Bottle Features and Benefits Video Art Director: Kelly Connelly DP: Cyrus Sutton

I was tasked with replacing the brand’s previous animated feature and benefits video with a lifestyle based version. This was the successful proof of concept which set the standard for future F&B videos. I created a conceptual storyboard which was approved by stakeholders, directed the shoot on location and then edited the video and added the text overlays and effects. The final video was considered a success with over 168K views on YouTube.