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Creatives! It's a showreel time.
Take break from chair, watch and drop feedback! Is it refreshing or boring? more than a cup of coffee for me!
Tadda!!:
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The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started
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What started as a poster for a local Longboard Fest turned into a creative playground.
I began by generating an illustration from two reference images. After a LOT of iterations, I finally found the direction I was looking for.
Then I experimented with Envato's Style Transfer, exploring different visual styles until one really stood out.
My first idea was simple: place the poster into mockups and animate a flyer falling onto the sand. But once I saw it... it just didn't feel right.
So I changed direction.
While browsing Envato's video templates, I found one with layered posters. Instead of choosing a single design, I decided to animate five different versions of my poster.
That unexpected decision completely transformed the final result, and became my Human by Design moment.
AI helped me explore possibilities, but the creative direction, the decisions, and the final story were entirely human.
Created for the Contra × Envato Human by Design Challenge.
Envato assets used: AI Image Generation | Style Transfer | Mockups | Video Generation | Music | Voice Gen
@envato
envatochallengehumanbydesignenvatoaiAI Agent DesignerAI ArtAI VIsual DesignerAdobe After EffectsEnvatoFigma
I like that you shared the changes in direction instead of just the final result. Those creative pivots are usually where the strongest ideas come from.
That glass/liquid metal look on the FOX mark is really slick - the refraction on the folds actually reads as material, not just a shader preset. Was this pure After Effects work or did you bring in a 3D render pass for the base shapes?
My birthday.
An idea.
And... a streetwear brand?
This year, I turn 24.
For a while, I kept thinking about everything I hadn't done yet. Not because I couldn't, but because I had convinced myself I couldn't.
That thought became the starting point for this project.
I started imagining 24 not as an age, but as a streetwear brand. A brand built around a mindset rather than a number. One that represents the moment you stop waiting for permission and start moving.
My first idea was to create a full commercial using Envato's AI tools. The AI generated exactly what I asked for, but the more I explored, the more I realized the real project wasn't the commercial—it was the identity behind it.
So I made a different creative decision. Instead of forcing the original concept, I stripped it back to a single campaign poster. That shift became my Human by Design moment.
AI helped me generate possibilities. But deciding what to keep, what to reject, what to simplify, and how to communicate the emotion behind the idea—that was the part only I could do.
24.
It's not about the number.
It's about the attitude.
Thanks for sharing your change in direction!
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