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The more I work in branding, the more I realize that good design isn't about following trends.
Trends come and go.
A clear idea, a strong concept, and thoughtful execution stay relevant much longer.
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Just wrapped up a couple of logo directions for a recent pet food branding project.
Right now I'm leaning toward the first concept with the orange splash, but I'm curious what you think.
Which direction would you choose?
14 voted
47%
16 voted
53%
30 votes
Closed
The one with orange sits better
Daze coffee brand identity: warm cream and deep brown, four-leaf clover mark and full touchpoint system. Contra content in your narrative format:
Some brands make you want a coffee. Daze makes you want to stay a while.
The identity was built around warmth deep espresso brown, soft cream, and a four-leaf clover mark that feels lucky without trying too hard. Established 2025. Here's to better days.
The real challenge with café branding isn't the logo. It's making sure the identity holds across every surface a customer touches coasters, takeaway cups, cup carriers, outdoor menus, storefront signage, and the back of a t-shirt someone wears out of love, not obligation. Every touchpoint was designed to feel like it belongs to the same world.
The cup carrier says it best. "Here's to better days." That line does more brand work than any tagline on a wall ever could.
This is what café branding looks like when every detail is considered from the stamp on the coaster to the logo on the awning.
Does this make you want to order a coffee? 👇
Tools: Figma, Illustrator
#CafeBranding #BrandIdentity #PackagingDesign #LogoDesign #FoodBranding #ContraFreelance #BrandDesign #VisualIdentity
Nice❤️
SPROUT — Grow Good Things 🌱
SPROUT is an original mascot created for a fictional eco-lifestyle brand that encourages people to make small everyday actions count—planting, recycling, protecting nature, and spreading kindness.
Rather than designing just a cute character, I built an entire visual identity system around Sprout, ensuring the mascot stays instantly recognizable across every touchpoint. From the custom wordmark and color palette to merchandise, packaging, stickers, app icon, environmental storytelling, and animation, every asset was created to feel like part of one cohesive world.
The floating water spirit represents life, growth, and hope, while Sprout's glowing leaf symbolizes that even the smallest act can create lasting change.
This project explores how a single mascot can become the face of an entire fictional brand through consistent design, storytelling, and scalable applications.
🌱 Character Brief
Name: SPROUT
Role: Guardian of Growth
Personality: Curious, optimistic, adventurous, compassionate, playful, and endlessly encouraging.
Sprout believes every tiny action matters. Whether planting a seed, helping nature, or inspiring someone else, Sprout reminds us that big change always starts small.
Recraft Project
Explore the full project here:
#RecraftAI #CharacterDesign #MascotDesign #BrandIdentity #CreativeAI #Illustration #3DCharacter #DesignChallenge #BrandDesign #ConceptArt #AIArtist #MotionDesign #GraphicDesign #EcoBrand #DigitalArt
Ultra-premium collectible designer mascot brand "SPROUT".
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