Recently worked on a project for https://joindawn.com/ on the release of their new product. Hired by my friend https://x.com/hunterthompson to create the initial logo and creative direction. He always brings me great projects that give me room to really push the logo and brand work. With Dawn, I explored a wide range of directions — looking at how we could express sun, serenity, and mental health in a way that felt warm, calm, and approachable. These were some of the early explorations across a few different visual directions.

So cool

designed to grow, built to be remembered 🔥 brand identity for a restaurant that cooks the old way — with fire. one color. one vibe. full system.

I want the pattern simplicity Love the logo