Agency owners! How'd you like to post your portfolio like this, with an easy-to-use CMS. From Asc...Agency owners! How'd you like to post your portfolio like this, with an easy-to-use CMS. From Asc...
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The “why should I care?” framing is exactly the right antidote to feature tours. Turning real team stories into the connective tissue between the product and its impact makes the homepage feel human, not just informative.
Ledger — AI CFO Platform
Ledger is an AI platform that acts as an always-on Chief Financial Officer for founders — connecting to accounts, learning cash rhythm, and surfacing risks before they become real problems. I designed the full landing page.
My role: UI/UX Design
Scope: Landing page
Financial tools for founders usually feel either cold (dashboards) or intimidating (accounting software).
For Ledger, we borrowed from old-world institutional finance instead — serif type, oil-painting textures, classical architecture — so an AI CFO feels like real authority, not another app.