I built the identity around 6 fruit variants, each tied to a specific benefit:
Pulse Revive (Watermelon)
Pulse Recover (Grape)
Pulse Refresh (Apple)
Pulse Ignite (Orange)
Pulse Inspire (Strawberry)
Pulse Escape (Pineapple)
What I did:
Label Design — High-fidelity mockups to get a clean, realistic feel.
Visual System — Built a consistent, bold identity using Kittl.
AI Storytelling — Created scenes that show the product in real-life moments.
Final Assembly — Brought everything together with voiceover and sound design.