PaulHood - Brand Identity Design PaulHood is a tax and financial health company with a bold mission: help people keep more, save more, and protect more. This identity breaks away from corporate financial norms with a vibrant palette of electric magenta, deep violet, and warm orange, paired with a dynamic starburst logomark symbolising clarity and growth. Typography is set in Aeonik Bold for a confident, modern feel. The system spans app icons, outdoor ads, merchandise, and digital platforms seamlessly.

Hard not to love this job when you get to create work like this with founders every day. I don’t know how to do it any other way than all in. That means pushing past scope. Spending extra time on the detail no one asked for. Perfecting the one element that elevates everything else. Sometimes it means I lose in margins but in reality, it’s the reason the next client shows up. Work you’re genuinely proud of doesn’t just ship… it compounds.

xYou produce so much good work, and I thought it was incredible.