Meet Pip, the little mouse behind Pip’s Pantry. Surrounded by whimsical gardens and cozy corners, Pip celebrates the simple beauty of cottagecore living. Pip’s mission is to inspire people to slow down and embrace the little everyday moments. Legend has it you can only find Pip in homes where people have entered their cozy living era.
See the full project here https://www.recraft.ai/project/de9d685c-5106-4446-95cb-83e91dd183a1
Pip came to life through dozens of iterations in Recraft, blending vintage hand-painted illustration style with a stylized 3D interpretation of how the mythical character might appear in the real world. The idea began when I grew tired of plain pantry labels in our kitchen and wanted to bring a little more whimsy to everyday moments like cooking.
Videos and images: Recraft.ai
Music: Pixabay (CC0)
adorable! all of the different expressions really bring pip to life & allow the user to feel a connection to those sweet things in life, no matter how small they may be. fantastic work!
A fuller look at the brand identity work we for Vetti, a dog health monitoring brand.
The connected dots carry through the whole identity. They form the mark, expand into patterns and give the campaign a recognisable language of its own. Sometimes they fill the layout.
Paired with warm orange and cream the system has room for both the technology and the dogs it’s there for.
VELORA - Clean Starts Soft. A minimal luxury shampoo branding, packaging design and beauty product photography project for a modern hair care brand. This complete visual identity includes transparent bottle packaging design, clean typographic label design, a hand-drawn hair-wash sticker illustration, and premium art direction built for shelf presence and e-commerce.
The campaign pairs ultra high definition product photography with real skin texture beauty portraits, macro hair and water droplet detail, bathroom lifestyle scenes, towel and vanity branding mockups, and minimal poster design layouts. Every frame follows commercial photography rules - soft window light, controlled reflections, glass refraction, deep focus and 4K retouching.
What stands out is how consistent every touchpoint feels. Packaging, photography, mockups, portraits, and posters all look like they belong to the same brand world. That kind of visual consistency is what makes branding memorable.