Amul Butter Brand Copywriting: Friendship and SharingAmul Butter Brand Copywriting: Friendship and Sharing
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Amul Butter — Brand Copywriting Practice
A self-initiated brand copywriting project created to explore how a familiar everyday product can be connected to a simple human emotion.
For this project, I focused on the idea that small acts of sharing can create stronger connections. I developed the campaign concept, headline, supporting copy, and CTA around the theme of friendship, sharing, and everyday moments.
My role: Brand Copywriter Project type: Self-initiated practice / Spec project Focus: Brand messaging, creative concept, headline writing, emotional copy, CTA
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