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Another project, another set of brand guidelines, another brand recap.
The G.O.A.T
This one feels distinctive 💯
Amazing 😍 🤩
The acid yellow against the black and white photography is doing a lot of heavy lifting here. GLOSS* has a really sharp identity, the type treatment and the asterisk feel intentional throughout. Is this a fashion brand or more lifestyle/fragrance?
Great work 🔥 The overall experience feels refined and very well considered.
Amazing!
nice work, love the vibe
Amazing!
Amazing use of colours
I love this nice work
Wow!
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Site of the Day on Landdding🥹
https://landdding.com/l/ken-shew--brand-designer--creative-director-9b5yj
Amazing brr
RFNE. | Branding & Packaging Design - Bento Summary
The visual system reflects RFNE’s commitment to clinical precision, system optimization, and efficacy over marketing. A restrained palette of matte black and warm grey, elevated by oxblood red accents, reinforces authority and depth. High-contrast, architectural imagery, generous white space, and grid-based layouts further establish a language that is minimal, forensic, and intentional. The result is a brand that feels authoritative yet contemplative, like a daily ritual grounded in science, designed to maximize human potential with quiet confidence.
If you haven't yet, you can see complete project here.
Your feedback is appreciated.
This is beautiful 🤩
Should brands be beautiful, or impossible to ignore?
When I designed the identity for Sandwich, an advertising agency, I quickly realized that a polished, predictable brand would be the wrong answer.
Inspired by the tight structure of a sandwich, I knew the identity had to feel bold, loud, and unapologetic. The logo and overall identity needed to grab attention.
That is what I find interesting about Neo Brutalism. It strips away the filters and lets the message hit harder with high contrast type and bold colors.
As it's hard to replicate with AI, do you think Neo Brutalism is a lasting design direction?
Neat!
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