Bold Retro Branding: Transforming Oat Products with StyleBold Retro Branding: Transforming Oat Products with Style
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For Oaten, I wanted to break away from the usual neutral oat branding and create something bold and memorable.
I curated a retro inspired colour palette to give it real shelf impact, paired with a playful oversized logo for personality and depth. A clean secondary font keeps everything balanced and easy to read.
The goal was to make an oat brand that feels fresh, distinctive and anything but generic.
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