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So I joined a Kittl challenge (Already submitted) as an excuse to finally learn this AI workflow.
I’m actively trying to unlearn the idea that creative work has to be perfect before you share it.... The truth is! creative work is never finished.
Waiting for it to be perfect is just fear and perfectionism. And to be honest? is booooriiing. I’m done with the same thoughts the lies that has been stopping me from showing my talent to y’all!! 🤙🏽
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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In this case, a Barcelona-based creative studio founded by a team with decades of combined experience approached me wanting a hand-drawn identity that would feel unexpected for a team like them, a way to signal creativity and...
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AI didn't take my job. It became my business partner.
Every designer I know is asking the same question right now: what's left for us when AI can make something pretty in 10 seconds?
Here's my honest answer, from branding and from product.
The way I work has completely changed. Moodboards, variations, mockups, even clickable prototypes: what used to take days now takes hours.
But here's what nobody says out loud: people are making a lot of pretty things. And pretty doesn't build a brand.
Pretty doesn't tell a stranger why they should trust you.
Pretty doesn't make your offer clear in 5 seconds.
Pretty doesn't fix the screen where users give up.
That part is still on me. It's actually most of my job now.
So I stopped seeing AI as a competitor. It does the drafts, I do the thinking, and my clients get both, faster.
Designers, how has AI changed the way you work this year?
Wonderful presentation and I like your thought you shared
not sure “brand designer” is surviving my current job description
AI has expanded what I can actually do myself so much over the past year.
strategy + identity + web + product + image and illustration libraries + creative direction...
“creative director” makes it sound like I’m not the one actually making everything either.
so... are we all having a bit of a job title identity crisis or just me? 😭