VELORA is a concept brand identity for a luxury scented candle brand, built on the idea that true luxury isn't just seen, it's felt. I designed the logo (a V that doubles as a candle with its flame), brand guidelines, label system in four colorways, packaging, gift box, business card, storefront signage and Instagram profile. The result is a warm, premium identity in dark red, gold and ivory that works from the label to the storefront.