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Case Study: Improving Homepage Clarity for a Team Communication Tool (Chanty):::
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Website copy and positioning for my own ghostwriting business
Before/After images... obvious difference, I hope. lol
This is my own website, built to show exactly how I approach copy.
Most ghostwriting websites talk about services, but they don’t make the reader feel understood. They explain what the writer does, but not why it matters.
I rewrote the homepage to focus on clarity, human tone, and the real problems founders deal with when they try to write their own content.
The goal was simple: when someone lands on the page, they immediately understand what I do, who it’s for, and why it matters, without reading fluff.
The before and after shows how small changes in wording, structure, and focus can completely change how a message feels.
High-Converting Corporate Landing Page UI/UX for Business Growth
Project Overview:
In the corporate world, a website is the first point of contact for high-ticket clients. I designed this landing page for a Digital Solutions & Strategy Firm to balance aesthetic authority with lead-generation logic.
🔴 The Problem:
Most corporate websites are cluttered and fail to communicate value within 5 seconds, leading to high bounce rates and lost revenue.
🟢 The Solution
Hero Section Optimization: Crafted a bold headline to immediately address user needs and reduce bounce rates.
Visual Authority: Used a premium layout to establish trust with high-value clients
Conversion Logic: Designed a seamless flow that guides visitors toward the primary (CTA)
Ready to grow your business? 📩 DM me or check my $250 Landing Page Service below to start!
Nice one! You’re doing well
Just launched another Webflow template.
Built for photography agencies, studios, and independent photographers who want their work to speak louder than words.
Check it out: https://ghast-template.webflow.io/
Beautiful restraint here. Photography templates often overcompete with the visuals, but this feels intentionally minimal — the work stays the hero.
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