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Nifemi beauty store is an United Kingdom based vendors who specialized onreached out to me late last year for the project. I was able to deliver this project based on expected taste of outcome. Currently this particular design is still generating income for the owner.
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A self-initiated exploration of how AI-driven visuals can expand the range of beauty assets available to a brand, starting from clean studio-style references and pushing them into more editorial, surreal territory while keeping product and character consistency across the full set.
Workflow:
Base images built in Flora using a node-based setup. One node for the master composition, additional nodes for scale variants, detailcrops, and the studio-reference version. Character, makeup and lighting kept consistent across the set through the same reference chain. Final color, retouch and finishing in the Adobe suite.
Personal project, not affiliated with the brand.
Love the output!
Nothing says a brand launch went well quite like selling out!! 💚
I had so much fun bringing the dreamiest girly, minimal matcha brand, Mind & Leaf, to life from the website design and social media graphics to the creative direction for the photography.
It was such a fun and cute project to build, but seeing the brand sell out upon launch made it even sweeter. That’s when you know the vision worked.
how exciting, this design is so refreshing & reads overall as super relatable!
