Just wrapped a landing page redesign for Unloop; a self-guided visual tool for people who feel stuck in repeating behaviours. The old site was jargon-heavy, so people bounced before trying the product, even though once they did, it instantly clicked.

I rebuilt the page around visual storytelling, with the motion and section interactions built in @Rive to help people feel what Unloop does before reading about it. I also set a lightweight brand foundation (palette, type, motion pacing, and voice rules) so the landing page felt like the start of a system, not a one-off screen. The result is calmer, clearer, and designed to make the value land in seconds.

Check it out