In 2025, I was responsible for developing a B2C campaign strategy for Life Insurance Awareness Mo...In 2025, I was responsible for developing a B2C campaign strategy for Life Insurance Awareness Mo...
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Mia Knapp
• Nov 12
In 2025, I was responsible for developing a B2C campaign strategy for Life Insurance Awareness Month to enhance awareness and improve accessibility.
Key deliverables:
A detailed timeline to ensure organized planning and timely execution across all phases
An integrated multi-channel approach that leveraged a variety of marketing channels to maximize reach and impact
A focus on personalized marketing tactics that delivered targeted, educational content to address misconceptions of the B2C segments
Content StrategySales-Driven MarketingMicrosoft PowerPoint
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